about feel
a smarter way to enjoy coffee
it started with colombian coffee and a feeling that it could go further. today every bag pairs specialty single origin arabica with adaptogens and medicinal mushrooms, dosed to actually do something rather than to fill a label.
the beginning
how feel started
we are colombian and venezuelan. coffee was in our mornings and in our families long before it was ever a business.
our first idea did not work. we wanted to sell something else across europe, every country had its own rules, and it never got off the ground.
so we went back to what we actually knew. we made the coffee we wanted to drink, and that is feel.
why three
three problems we had ourselves
the formulas didn't come out of a spreadsheet. each one started as something we, or someone close to us, was already dealing with.
hormones
people kept telling us coffee was bad for hormonal balance. instead of quitting, we asked whether a coffee could work with the body rather than tax it. that became hormone harmony.
the jitters
plenty of people love coffee and get anxiety, a racing heart and a bad night's sleep in return. they wanted the cup without the cost. that became serenity brew.
focus
and then there are the people who use coffee as a tool, for deep work and study, who want clarity rather than just energy. that became neuro focus.
behind the beans
where our coffee comes from
sierra nevada de santa marta
specialty coffee grown between 1100 and 1600 metres by arhuaco communities, on land they call the heart of the world. it's sacred territory and the coffee carries that. this is the base of neuro focus, where we want the bean at full strength.
swiss water decaf
industrial decaf strips the flavour and the nutrients out along with the caffeine. the swiss water process uses water alone, so the antioxidants, the minerals and the tasting notes stay right where they belong. it's the base of serenity brew and hormone harmony, at 60 per cent.
what goes in
and what we leave out
the difference between a functional coffee that does something and one that just says so is dosing. ours are standardised extracts, measured per serving and printed right on the bag.
the pairing of l-theanine and caffeine is the best documented thing in the bag. we do not make claims beyond what the evidence supports.
made by two people
Victor and Diana, Barcelona
We are partners in life and in business.
Diana is from Colombia. She had the idea, and she is the one who shapes how Feel looks and feels. Victor is from Venezuela. He is the one who made it real. He is action, she is detail. It works.
We met in Barcelona, and this is where Feel started.
We both love coffee. We both felt what too much of it does to you. So we built the coffee we wanted to drink: Colombian specialty beans from the Sierra Nevada de Santa Marta, with functional extracts in doses we are happy to print on the bag.
Just plants, fungi, and really good coffee.
Victor
growth and partnerships
Diana
brand and content
what we believe
three things we won't trade away
we know the farm
specialty coffee from arhuaco growers in the sierra nevada, between 1100 and 1600 metres. the same communities on every batch, and we will tell you which ones.
the doses are printed
400 mg of lion's mane. 700 of reishi. every extract standardised to its compound and written on the bag, with a certificate of analysis behind it. no proprietary blends.
cheaper than the cafe
about 1.50 a cup against 2.50 for a specialty coffee in barcelona, with the actives already in it. premium shouldn't mean out of reach.
meet the blends
neuro focus · for getting things done
serenity brew · for winding down
hormone harmony · for feeling like yourself
300 g a bag · 20 cups · from €1.50 a cup
meet your blend